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The key to solving
business problems is to focus on the
human problems.
  • Design Philosophy
  • Design Thinking
  • Design Services

People are at the center of everything we do and every problem we solve. Design isn’t just a job—it’s a deep responsibility to the people we serve.

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Design philosophyThe beliefs behind everything we do

Design is about giving people a path, both emotionally and functionally, towards their goals.

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Design thinkingHuman-centered design at scale

Learn how you can apply the same framework our teams use every day.

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Design servicesYour global business partner by design

At IBM iX, we imagine the businesses of the future and help our clients make them real.

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Last updated October 13, 2021
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